How homebuyers can stand out for all the right reasons in a busy real estate market.

In a competitive seller’s market, it doesn’t hurt to set yourself apart from other home-buying candidates when making an offer on a home. Writing an offer letter can be the key to standing out. But be careful – evoking the wrong tone can be a deal-breaker. Here are four important mistakes to avoid when writing an offer letter.

 

Negativity

If you aren’t happy about the price of the home, your real estate agent should discuss it during negotiation. If you’re in a time crunch, avoid pressuring the seller. And if you have a sob story about your last home, tell it to a friend instead.

Sellers need to feel good when they’re reading your letter, and whining will have the opposite effect. As an alternative, connect with the seller and address commonalities you share. Do you both have dogs? Great! Explain how much your pups would enjoy their beautifully fenced-in yard.

 

Changes to the House

You may love everything about the home but think the kitchen needs some renovating. Be careful about sharing that detail – after all, the kitchen just might be the seller’s favorite room in the house. Expressing the changes you would make may come across as insulting or offensive.

Flattery is a much better approach. Be specific and authentic with phrasing like, “We love the antique hardware and the checkerboard marble tile in the kitchen; it reminds me of the house I grew up in.”

 

Desperation

This house is everything you could have wanted and more! You cannot imagine a life without it!

If you’re feeling this way, that’s great. Enthusiasm means you’re serious about the home. Excitement and all, you should still avoid a tone of desperation. A competitive “I’d do anything for this house” attitude may actually hurt your chances in negotiating power.

 

Writing an Essay

Don’t beat around the bush – keep the letter short and concise. Avoid boring the seller with a never-ending list of why you want the home.

Lastly, bring the letter back to yourself by succinctly highlighting your favorite features and simply telling the sellers why you’d like to live in their cherished home.

About the author

Nancy  Carter

Nancy Carter

REALTOR®

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